A Procrastinator’s Guide to Creating Blog Content
Why wait to do something tomorrow when you can do it today? If that sends a quick jolt to your system, then chances are you’ve heard that line far too many times. Creating blog content can be a nightmare for for the procrastinator. Countless days of saying “I’ll just wake up early and write my blog entry” or “Next week I will figure out what I should be blogging about” gets old. For some hopeful bloggers that next day or next week turns into an eternity.
Let’s be real and acknowledge that a lot of people suffer from procrastination. Forbes magazine gives 4 reasons why we choose this action. The worst part is, once you’ve experienced the negative side effects of putting something off, all you can think about is why you didn’t take action sooner.
Let’s take a quick look at justifications for our behavior:
1)We really don’t want to
When there is something that you just don’t want to do, procrastinator’s will put this task off for days, weeks or even months. When you find yourself putting something off, Forbe’s challenge you to ask yourself whether you really want to do it at all.
2) Too difficult? Too easy? Too boring?
If a task proves to be too difficult we often find ourselves not liking the feeling of not knowing how to do something. The natural reaction for a procrastinator might be to just keep putting it off. If we are faced with something that is too easy, that may lead to unproductive work sessions. Sometimes a project or a task just doesn’t hold enough excitement to place it at the top of the priority list.
3) Too overwhelming
Feeling overwhelmed is almost like being gripped by fear. It can cause inaction…and if you are a busy business owner, that’s not good. We often feel overwhelmed by things that require a lot of our brain power, and we tend to put them on the back burner. Here’s how to conquer inaction. Clear the clutter from your life and focus. Take the first step at solving the problem and don’t fall victim to distractions. You’ll need blinders as an essential prop!
4)Tired and need a break
If you notice that certain times of day bring out the procrastination bug, then you might be more normal than you think. Many of us work best in 90 minute increments of focused activity. After that our brain needs a short break. If you find this happening take a well deserved breather and do something unrelated to the task at hand. Be careful of extending that break activity too long. The goal is to get back to your main task as soon as possible.
Back to Blogging
If you wondering what this means for the blogger, just wait, because you are in for a treat! Blogging should be fun and possibly therapeutic. If you are currently blogging as a way to build authority in your niche or thinking about doing it, then here are a few ways to keep in awesome and never boring. Remember, boring sometimes leads to procrastination and we don’t want that.
Think of these tips as a a jumping off point. Make it applicable to your specific business or niche or brand. We just want to make it easier for you to access authentic, interesting and engaging content for your audience.
A Procrastinator’s Guide to Creating Blog Content:
1) Coaching Calls – These calls usually contain a huge amount of motivation and nuggets that you can turn around and offer to your audience. If your upline or organization holds weekly or daily coaching sessions, then you should be on them with pen and paper in hand.
Decide what information you are going to implement into your business and what information you are going to teach. The information that you have decided to teach on can create engaging blog content for your readers.
2) Podcasts – There are a wealth of great podcast out there. You can start by just googling the words ‘Podcasts about raising kids’ or ‘Podcast about network marketing’. Find valuable information and let it soak in. There is something for everyone’s interests.
You’ll probably be so excited to hear relevant and encouraging info on your niche that you’ll be racing to go share it. Break down your notes into an organized blog article and highlight the tips or how to’s that you gained from your listening session. Don’t forget to reference where you gained the information. We never want to “steal”, we want to learn and repackage.
3)Events – Think about all of those notes that you take at company events or training workshops. Don’t exclude the workshops that you might have participated in with your church or social organization. Now I want you to try to remember where all of those notes are. If you’re having trouble remembering where you placed them, it’s probably because you did not realize their value.
The contents of those notes might just be the key to your connection with your next business partner or customer. Use these notes to create blog content around what you learned. I bet you’ll find step by step how to guide’s in your notes, as well as awesome quotes and sources. Go start digging for your hidden jewels.
4)Magazines – This one is going to give you your ah ha moment! Top magazines are the best of the best when it comes to selling headlines! Essentially, you want to do the same thing with your business blog. You want people to read your headline, get excited and then dive right into your content. So here’s the winning strategy. Start by going to a magazine that fits your market or niche. Flip through the headlines and write downs the ones that fit your product or service. Next, create a blog around that headline. Here’s an example:
- If you are a weight loss product consultant, you could flip through the pages of Self magazine
- Let’s say you find a headline that reads: Winter is coming: 7 ways to keep the pounds off
- You now have the opportunity to create a blog post that features your products as the “ways to keep the pounds off”. Of course you might need to modify the number a little or change a word or two in the headline…no problem. The idea is that you are creating content around a subject that a top magazine already knows it’s audience is concerned with. Because you have the same audience, you can capitalize on this insider knowledge!
Procrastinator’s…how are we feeling!? Hopefully you are thinking up all of the awesomeness that you will be bringing your audience this week. Yes, this week…not next week.
Let us know how it goes and if this article was helpful in giving you that much needed spark!
Cheers and happy blogging!