Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes
Your readers have short attention spans. It’s just the nature of our lives these days. We all have such busy lives with so many things going on at once. No one has time to focus on an article or blog post for more than a few minutes?
I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. So you’re definitely not alone; as a matter of fact, you are an honorary member of the club.
The same is true for your readers. If you want to capture their attention and keep it long enough to entice them to opt-in to your mailing list, then you have to keep that in mind.
It’s important that you learn how to improve your conversion rates. Without conversions… well, you can just hang up the “closed” sign on your business.“Every part of marketing is worthless unless it produces conversions.” – Team Transformation Click To Tweet
1. A Tip From Newspaper Publishers
Have you ever noticed that everything you need to know about a news story is in the first paragraph? It’s pretty amazing. If you’ve never noticed this then pick up a few articles and put this to the test. Journalists are trained to answer all the questions—who, what, where, when, why and how—in the first few sentences, just in case the story gets cut off when the paper goes to print.
In today’s online world, where column inches no longer matter, this type of story formatting isn’t quite so critical anymore, but it’s still a useful tip to use when you’re writing an opt-in page. It just makes sense to do this once you understand the significance of it.
Think about it: If your readers are skimmers (as most of us are) then making sure you include the most important information right at the top of the page is going to greatly improve your conversion rates.
For opt-in pages, that means putting the biggest benefits in your subject line and following it up with two or three sentences that build on your headline. That’s it. Keep it short, sweet, and benefit-driven, and you’ll have greater success than you would with longer content. Pretty cool, don’t you think?
2. Graphics Matter
Whether your opt-in incentive is an eBook, a video, or even a simple checklist, having a graphic representation of your offer is an important component of your landing page. It takes great planning to make sure you get it right.
Here are some lead magnet design tips for busy entrepreneurs. There are lead magnets that you can create quickly and without having a lot of technical skill. Anytime you can do something that won’t require a lot of your time; pending a lot of time that you really don’t have.
Typically, you’ll create (or have created) a digital book, CD cover, pdf or course. You can easily outsource this, but be sure you follow these strategies:
- Bold fonts and short titles make your cover more readable.
- Use high-contrast colors for more visibility.
- Be true to your brand. Stick with colors and fonts your readers expect.
Your graphic has to be attractive. The goal is to entice your reader and well-crafted graphics play a big part in that.
3. Crafting a Compelling Call to Action
You would think that you could expect readers to know exactly what to do when they land on your opt-in page, unfortunately, it’s just not true. You have to actually invite them to take the next step. Give them specific instructions and you’ll have higher conversion rates than if you just leave it to chance.
When you tell your reader exactly what to do, they will follow your directions! It’s surprising to see how many marketers don’t have calls to action in their pages.
Your call to action should tell a reader exactly what to do, like this:
- Click here to download
- Enter your name and email for instant access
- Click the button below
The call to action is the difference between a bounce and a conversion. That’s how important it is. A really strong call to action compels your reader to click… or to take whatever action you lead them to do.
Watch the text on your form buttons, too. After all, “Subscribe” or “Sign Up” doesn’t exactly make you feel excited, does it? Consider using a phrase that matches your call to action instead, such as:
- Get the Checklist!
- Send the Video!
Take a look at your opt-in pages. Do they follow these strategies?
If you’re reading this post then it’s probably time for you to learn how to set up an opt-in page so you can begin building your list. Make sure to check out our quick tutorial here. Remember… this is easy! Just get started!!
Don’t forget that the goal is to gather the readers’ personal information. It’s NOT to sell a product or service. It’s all about your conversion rates! Give strong consideration to making some changes to your copy, your images and your calls to action, then watch your results. Seriously, it’s time to improve your conversion rates; Once you do, you’ll more than likely see a boost in conversion rates.
Have fun with it and happy converting!!
Need more resources? Here are some for you:
- Want to watch some videos to help you elevate your hustle? ===> Check these out
- 36 Social Media Tips you can use so you can use social media with purpose and create real results.
Did you find about the Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes helpful?
Did this add any value to what you already know?
If so, we would love to hear from you! Just shoot us a comment below and share this on Facebook and Twitter.