If you missed Aria’s live Word On The Street segment on Facebook last week, check out the videos below. She broke down two network marketing terms – conversion and UVP (unique value point).
Savvy network marketers are always looking for ways to fine tune their offer, build their education, and stay on top of their game (well, their business…but you know what we mean). Word On The Street is a segment designed to help business owners and online marketers grow their vocabulary and industry knowledge.
Just last year, there were more than 20 million people in the United Stated involved in a direct selling company. This means that more than 20 million people are trying to figure out how to convert leads into customers. Read more valuable facts HERE from the Direct Selling Association.
What Is A Conversion?
A measure of the website viewers or email recipients who take a desired action or follow a call to action (CTA). Creating a CTA is critical for your online marketing efforts. Confused about why? Read our article, How To Generate More Targeted Leads Every Day Using Your Blog.
Business owners who are able to convert at the highest rate understand and communicate their UVP (unique value point) daily.
What is a UVP (Unique Value Point)?
Your UVP shows the customer that by using or purchasing your particular product, service or opportunity, s/he will receive a unique value or benefit that only you can provide. As a business owner, you should always question why people would want to do business with you. Most likely, your answer will lead you to a better understanding of your UVP.
Business owners who are able to convert at the highest rate understand and communicate their UVP daily Click To Tweet
Here are some more Resources For You:
Want to learn a little about marketing online? Check out Successful Online Marketing Strategies
Here’s 36 Social Media Tips you can use so you can use social media with purpose and create real results.
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We hope you enjoyed this post on Network Marketing Terms: Conversion and UVP (Unique Value Point).