Dogs barking, the baby is crying, IG is going crazy, the FedEx guy is ringing your doorbell and a colleague is texting you (and this is the day you are working remotely from home).
Oh yeah, one more thing. You are also trying to set aside time to work on YOUR OWN business – you’ve got a few email messages to get out to your list with very useful content.
The Big Question
How are you going to make it all happen? Our lives have become so hectic and our attention spans have taken the biggest hit! Believe it or not, those of us who consider ourselves human (and if you’re reading this, hopefully, you do) you’re actually competing with goldfish!
The average adult in 2019 has an attention span of 8 seconds and the average goldfish has 9!
To break it down a bit further, this means that the idea of multi-tasking is less of a real thing than we think. This data tells us that we can typically concentrate on 1 task independently for about 8 seconds. Kinda scary, right!?!
Back to the question of how to get it all done – let’s dive deeper. Remember that list you were hoping to email? Well, their lives are just as busy as yours and they too suffer from the same decrease in attention span.
Team Transformation’s advice is this:
Since we can’t change all the things that we have going on, learn how to just “go with it”. You can go ahead and send that email to your list, but there are 3 things you MUST remember if you want to capture the attention of your audience.
- Make your content easy to scan. Do things like use shorter sentences, create bold headlines and use bullet points. Make your email easy to scan. In 9 seconds, people are simply NOT going to read word for word.
- Make sure that your content is mobile friendly. Nearly 70% of consumers use their phone as a primary device to check and respond to emails. With rates this high, you want to be sure your content is formatted for BEST visibility. A few tips include using a single column template, a short subject line and an email body no wider than 600 pixels.
- Use shorter copy (words) and compelling graphics. The human brain is able to process images 60,000 times faster than text.
You got this!